Assistant Vice President, Product Owner
Required Skills
Job Description
PENNYMAC:
Pennymac (NYSE: PFSI) is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market.
At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey.
A Typical Day:
The **Assistant Vice President, Product Owner** for the Customer Data Platform (CDP) at Pennymac is the orchestrator of our marketing activation engine. You will lead an Agile team focused on unifying real\-time behavioral signals with enterprise data.
In this role, you’re building the "intelligence layer" that ensures we deliver the right message to the right person at the right time. You will sit at the center of Digital Marketing, Sales Operations, and Data Engineering, translating high\-level personalization strategies into technical requirements for data ingestion and real\-time audience segmentation.
The **AVP** **Product Owner** will:
* Own and prioritize the CDP backlog, focusing on high\-impact initiatives like real\-time event tracking, audience orchestration, and third\-party data enrichment.
* Define the strategy for ingesting real\-time behavioral data (web/mobile clicks, logins) and merging it with core system\-of\-record data to create unified visitor profiles.
* Architect "Moments" Marketing: Collaborate with Marketing partners to build the technical logic for triggered actions based on immediate customer intent and engagement signals.
* Translate Strategy to Execution: Convert complex business requirements—such as campaign eligibility and credit\-based enrichment—into actionable user stories with clear technical acceptance criteria.
* Act as the definitive authority on prioritization during sprint planning and refinement, clearly articulating the business value of technical "under\-the\-hood" work.
What You’ll Bring:
* 5\+ years as a Product Owner: Proven track record in Agile environments, specifically managing Customer Data Platforms (CDP), Marketing Technology (MarTech), or high\-scale data integration platforms.
* Strong understanding of data ingestion patterns, API contracts, and event\-driven architectures.
* Experience with SQL and data modeling to validate audience segments and troubleshoot data flows within cloud\-based environments
* Familiarity with how digital properties (Web/Mobile) capture intent signals via SDKs and Tag Management systems.
* Ability to balance the "need for speed" from Marketing/Sales with the "need for precision" from Data Engineering and Compliance.
* Exceptional ability to speak "Marketing" to stakeholders and "Schema" to engineers.
* CSPO/PSPO certification is preferred.
* Experience integrating CDP outputs with Salesforce Marketing or Sales Clouds for downstream activation.
* Understanding of credit data enrichment and highly regulated marketing environments (FinTech/Banking).
Why You Should Join:
As one of the top mortgage lenders in the country, Pennymac has helped over 4 million lifetime homeowners achieve and sustain their aspirations of home. Our vision is to be the most trusted partner for home. Together, 4,000 Pennymac team members across the country are guided by our core values: to be Accountable, Reliable and Ethical in all that we do. Pennymac is committed to conducting a business that makes positive contributions and promotes long\-term sustainable growth and to fostering an equitable and inclusive environment, where all employees and customers feel valued, respected and supported. **Benefits That Bring It Home:** Whether you're looking for flexible benefits for today, setting up short\-term goals for tomorrow, or planning for long\-term success and retirement, Pennymac's benefits have you covered. Some key benefits include:* Comprehensive Medical, Dental, and Vision
* Paid Time Off Programs including vacation, holidays, illness, and parental leave
* Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations)
* Retirement benefits, life insurance, 401k match, and tuition reimbursement
* Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorships
To learn more about our benefits visit: https://pennymacnews.page.link/benefits
For residents with state required benefit information, additional information can be found at: https://www.pennymac.com/additional\-benefits\-information **Compensation:** Individual salary may vary based on multiple factors including specific role, geographic location / market data, and skills and experience as defined below:* Lower in range \- Building skills and experience in the role
* Mid\-range \- Experience and skills align with proficiency in the role
* Higher in ra
Pennymac (NYSE: PFSI) is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market.
At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey.
A Typical Day:
The **Assistant Vice President, Product Owner** for the Customer Data Platform (CDP) at Pennymac is the orchestrator of our marketing activation engine. You will lead an Agile team focused on unifying real\-time behavioral signals with enterprise data.
In this role, you’re building the "intelligence layer" that ensures we deliver the right message to the right person at the right time. You will sit at the center of Digital Marketing, Sales Operations, and Data Engineering, translating high\-level personalization strategies into technical requirements for data ingestion and real\-time audience segmentation.
The **AVP** **Product Owner** will:
* Own and prioritize the CDP backlog, focusing on high\-impact initiatives like real\-time event tracking, audience orchestration, and third\-party data enrichment.
* Define the strategy for ingesting real\-time behavioral data (web/mobile clicks, logins) and merging it with core system\-of\-record data to create unified visitor profiles.
* Architect "Moments" Marketing: Collaborate with Marketing partners to build the technical logic for triggered actions based on immediate customer intent and engagement signals.
* Translate Strategy to Execution: Convert complex business requirements—such as campaign eligibility and credit\-based enrichment—into actionable user stories with clear technical acceptance criteria.
* Act as the definitive authority on prioritization during sprint planning and refinement, clearly articulating the business value of technical "under\-the\-hood" work.
What You’ll Bring:
* 5\+ years as a Product Owner: Proven track record in Agile environments, specifically managing Customer Data Platforms (CDP), Marketing Technology (MarTech), or high\-scale data integration platforms.
* Strong understanding of data ingestion patterns, API contracts, and event\-driven architectures.
* Experience with SQL and data modeling to validate audience segments and troubleshoot data flows within cloud\-based environments
* Familiarity with how digital properties (Web/Mobile) capture intent signals via SDKs and Tag Management systems.
* Ability to balance the "need for speed" from Marketing/Sales with the "need for precision" from Data Engineering and Compliance.
* Exceptional ability to speak "Marketing" to stakeholders and "Schema" to engineers.
* CSPO/PSPO certification is preferred.
* Experience integrating CDP outputs with Salesforce Marketing or Sales Clouds for downstream activation.
* Understanding of credit data enrichment and highly regulated marketing environments (FinTech/Banking).
Why You Should Join:
As one of the top mortgage lenders in the country, Pennymac has helped over 4 million lifetime homeowners achieve and sustain their aspirations of home. Our vision is to be the most trusted partner for home. Together, 4,000 Pennymac team members across the country are guided by our core values: to be Accountable, Reliable and Ethical in all that we do. Pennymac is committed to conducting a business that makes positive contributions and promotes long\-term sustainable growth and to fostering an equitable and inclusive environment, where all employees and customers feel valued, respected and supported. **Benefits That Bring It Home:** Whether you're looking for flexible benefits for today, setting up short\-term goals for tomorrow, or planning for long\-term success and retirement, Pennymac's benefits have you covered. Some key benefits include:* Comprehensive Medical, Dental, and Vision
* Paid Time Off Programs including vacation, holidays, illness, and parental leave
* Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations)
* Retirement benefits, life insurance, 401k match, and tuition reimbursement
* Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorships
To learn more about our benefits visit: https://pennymacnews.page.link/benefits
For residents with state required benefit information, additional information can be found at: https://www.pennymac.com/additional\-benefits\-information **Compensation:** Individual salary may vary based on multiple factors including specific role, geographic location / market data, and skills and experience as defined below:* Lower in range \- Building skills and experience in the role
* Mid\-range \- Experience and skills align with proficiency in the role
* Higher in ra
Posted: 2026-03-31